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Aug 24, 2020Liked by Phil Ranta

Fantastically Fell Fritten Farticle... oh right, that last F is one to many. πŸ€“

Thanks Phil, I really like reading your longer writings and I'm happy you expanded here.

Creators are yet not often enough seeing themselves as businesses. That is changing now that we are going from baby steps to little steps. In time and with proper guidance and also a better more organized and experienced support industry, it will happen and hopefully remove the fear for that one remaining F... the big F in chat. πŸ‘

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Aug 24, 2020Liked by Phil Ranta

Good read, thanks Phil. As I commented on LinkedIn, nuance is such an important concept for people to understand when working with creatives. Many CMOs are numbers-oriented people obsessing over their own brand so much that they don't appreciate (or care about) the impact their elbows can have. Remember the scene in Ford v Ferrari where the "brand above all else" ends up building one legacy while destroying that of the creators? The sponsors need to be responsible.

p.s. Small typo in ΒΆ3 of Feeling Secure.

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